Table of Contents

Guest Recovery Playbook

Mistakes and service issues happen — what matters is how we recover. This playbook provides a step-by-step process to turn unhappy guests into loyal fans.


The Five A’s of Recovery

1. Acknowledge

2. Apologize

3. Act

4. Ask

5. Appreciate


Common Scenarios


Service Recovery Guidelines


Language to Use


Why Recovery Matters


✨ Remember: Guests will forgive mistakes, but they won’t forgive being ignored. Quick, genuine recovery is the difference between losing and keeping a customer.